A major player in men's and women's fashion and urban Streetwear and Sportswear since 2008, Magic Custom offers a wide range of casual clothing inspired by the American Hip Hop culture.

Indeed in our locker room, you will have a wide choice of shoes and sneakers brands like 'Nike or Converse' but also socks, pants (slim fit, skinny jeans, sarouel, cargo or chino), Hilfiger underwear for women, T-shirts (basic), Whether short sleeves, long sleeves, oversize or loose fitting, camouflage, fluorescent or printed cotton), you will also find our great strength the hoodies or round neck sweaters with embroidered or printed collars that are part of the clothing style of the fashion Brands that the artists love. Always in the trend, you will find the new collection of your rappers' clothing brands such as drake (ovo), Travis Scott (Astroworld), Cactus Jack), The Lion King, Rihanna, Kylie Jenner, Kanye West (pablo, Jesus is King merchandising), the art director of the luxury brand Vuitton Virgil Abloh and many more...

For the Autumn/Winter season, Magic Custom offers a wide range of chic and elegant casual jackets such as bombers, windcheaters inspired by urban culture but also haute couture for a total look accompanied by the essential hip hop style accessories such as caps and hats.

We also offer you models inspired by skateboarding and surfing with sweats, sweaters, jerseys, T-shirts and Hawaiian surf shirts. Dancers are not put aside with our Sportswear so you can find a selection of stylish sweatshirts, jogging suits and tracksuits like the brands (Black pyramid by chris brown, YMCMB, OVOXO or Last Kings by Tyga) and backpacks.

In your wardrobe, if you like simplicity opt for a simple polo shirt for a minimalist style.

In our shop or online, you will find your favorite brands but also everything that makes our strength, innovative concepts, creations that will make your difference.

Our stylist/designer team is inspired by current trends in Music, Urban Art and Sport.

Advisors will welcome you in our boutique located in the heart of Paris, Quartier Sentier, the hub of fashion and new influences. So do not hesitate to visit our shop 104 rue D'Aboukir 75002 Paris.

And if you are not in Paris, our website will offer you a large choice of quality products and the possibility to personalize your creations according to your desires.

Do not hesitate to visit our instagram @magic_custom, our "lookbook" will guide you on the style of the moment.


We are a maximum with the listening of your desires, your needs by accompanying you in your creations.

Head Office:

Magic Custom SAS
48 rue d'Estienne d'Orves

78500 Sartrouville




RCS Pontoise 791 808 488

Intracommunity VAT FR 42 791 808 488