ANTI SOCIAL SOCIAL CLUB
Anti Social Social Club (ASSC) is a streetwear brand founded in 2015 by Neek Lurk, a California-based fashion designer. The brand is known for its provocative and ironic aesthetic, as well as its use of bright colors and bold graphic designs. ASSC clothing is often branded with the brand's logo, which is a stylized variation of the name "Anti Social Social Club." Designs include provocative phrases and playful images, often relating to pop culture and fashion. ASSC is also known for its exclusive approach to selling clothing, with limited product launches and short-lived sales that have created a high demand for the brand's products. This has also led to controversy, with critics accusing the brand of hard selling and not meeting its delivery deadlines. Despite these controversies, ASSC has become a very popular brand among streetwear fans, especially among young adults and teens. The brand is often associated with "hypebeast" culture, a trend in urban fashion characterized by the purchase of rare or exclusive branded products.
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